Case File
Sob Story star Otto Sump has launched an Ugly empire – but someone is determined to destroy it.
The Big Meg (and Beyond)
Otto Sump ended up a very rich man after his star turn on Sob Story, and initially invested in beauty products and products so that no-one would have to be as ugly as him. But Otto made the monumentally stupid decision to run the incredibly dangerous beauty machines himself, which left his customers burned and scarred.
Fortunately for him, instead of being sued out of existence, the most fashionable woman in Mega-City One’s Otto-induced ugly look becomes a new fashion craze. Being beautiful is boring and obvious – being ugly really makes you stand out from the crowd!
Otto smartly capitalises on this with a massive advertising campaign convincing citizens to go “ugly” with a whole range of disgusting products. The craze sweeps the Big Meg, and Otto now has a large number of Otto Sump’s Ugly Clinics and a huge Sump Tower as his headquarters.
Creeps
An unknown citizen is flinging bombs at Otto Sump Ugly Clinics.
Resyk
An unknown number of Sump patrons presumably die in the bombing.
Verdict
It’s a stroke of genius to return to the pitiable character of Otto Sump and make him a massively successful business mogul! The ugly craze is a brilliant extrapolation of human psychology and fashion trends, and the ads are hilarious.
Daily Dredd 